April 10, 2000

InfoBeat Takes Equity Stake in Innovative Email Game-Maker; Enables Subscribers to Become First to Experience Innovative, Proprietary Email Games From LetsPlay

First-of-its-Kind ``LetsPlay'' Email Games To Debut Exclusively in ``InfoBeat Fun'' Newsletter, Taking Email Fun to the Next Level of Interactive, Light-Hearted Enjoyment

InfoBeat, the leading personalized news and entertainment email service, today announced it has made an equity investment in new email game trailblazer, LetsPlay, along with lead investor, New York-based incubator LaunchCenter 39. As part of today's announcement, InfoBeat also unveiled plans to debut LetsPlay's first-of-its-kind viral email games within the "InfoBeat Fun" product beginning in May. The new interactive games, which will be emailed free of charge to users signing up, will be available exclusively to InfoBeat's more than 2.5 million subscribers prior to LetsPlay's formal Spring launch.

"Our partnership with LetsPlay provides InfoBeat with an important, proprietary email game technology that will benefit our subscribers through applications that expand over time," said Mark Wachen, senior vice president and general manager of InfoBeat. "The LetsPlay relationship not only delivers fun email games to our InfoBeat Fun subscribers but adds a new, engaging layer for them. In addition, the technology behind the games will yield important new email marketing and advertising tools for InfoBeat."

"We are excited to be partnering with a service offering the reach and quality of InfoBeat," said Jed Weissberg, LetsPlay chief executive officer and president. "Our games not only provide traditional gaming enjoyment, but also offer a unique way for people to stay in touch. We look forward to a collaboration with InfoBeat that will explore all of these advantages."

Initially, InfoBeat will debut three LetsPlay email games in its daily Fun email newsletter offering. Additional LetsPlay games will be introduced within the Fun product, including games exclusive to InfoBeat. Specific games will include innovative twists on the following game genres: card, board, parlor, trivia, sports fantasy, role-playing, dungeons and dragons. The slate of LetsPlay/InfoBeat Fun games will offer something for virtually every audience.

Wachen added, "Within each of our products - from Fun to Finance - we relentlessly pursue whatever it takes to become the subject destination for our subscribers and infuse as much interactivity as possible."

More About InfoBeat Fun

InfoBeat Fun offers subscribers free, emailed content five days a week reflecting a cross-section of light-hearted entertainment. Specific offerings include the most popular comic strips of our time with favorites such as Doonesbury, beloved advice from trusted sources such as Dear Abby, humor and current events columnists like Dave Barry, daily horoscopes, lottery results, jokes, famous birthdays, cool websites and much more. In addition, InfoBeat Fun and other InfoBeat subject categories offer new "interactive" features allowing subscribers to voice their opinions and to enter into discussions with others.

About LetsPlay

Founded in June of 1999, LetsPlay is on the way to becoming the leader in content-driven email. LetsPlay will soon provide free email-based versions of popular games that can be enjoyed by anyone who uses email and the Internet to stay in touch. LetsPlay makes playing games through e-mail fun and easy by eliminating the need for downloads or the pressure to play immediately. Because marketing messages are sent along with each move in the game, from one friend to another, LetsPlay will offer the best way for marketers to reach more people, more effectively than traditional online advertising. More information on "The Email You Play!"(tm) can be found at www.letsplay.com LetsPlay currently receives support from LaunchCenter 39, New York's premier Internet incubator. For more information see .

About InfoBeat

InfoBeat delivers free, personalized news straight to its 2.5 million subscribers' email inboxes. Subscribers customize and choose only the news they want delivered, whether it's Finance, News, Entertainment, Sports, Weather, Fun, Reminders, Classifieds or Seasonal Snow reports. InfoBeat's team of more than 20 editors cull reports from the most respected news organizations in the world and deliver more than 6 million email messages daily to consumers who have created their own individual profiles to choose the news they receive. All InfoBeat emails are available in either text or HTML formats. Subscription to the service is free and easy at www.infobeat.com. Sony Music Entertainment acquired InfoBeat in January 1999. InfoBeat is headquartered in Denver and has offices in New York and Los Angeles.

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