Market Now, Launch Later
June 2000

By Jane Hodges, Business 2.0

Jed Weissberg, CEO of New York-based LetsPlay, knew his startup was marketable. LetsPlay, which went live in April, has built an interactive gaming platform that allows two players to connect and send games to one another over any email program. Because players can choose to which friends to send games, the company's platform can grow virally. It's a great model for advertisers, who can sponsor games and gain access to an ever-growing and captive audience.

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LaunchCenter 39 Leads $1.5 Million Investment in LetsPlay
April 11, 2000

By @NY Staff

Spam is one thing, but who wouldn't want an e-mail game to pop up each day before the cubicle walls start closing in? With a cash infusion totaling $1.5 million from the Alley's own LaunchCenter 39 and Denver based InfoBeat, e-mail gaming company LetsPlay hopes to bump up its marketing campaign to trigger game competition across the Internet.

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