Jed Weissberg,Founder & CEO

Before starting LetsPlay in 1999, Jed was the Director of Content Development for Nickelodeon Online, the online service for the nation's largest children's network. He developed strategy and content for broadband, convergence, and new technologies. He was also a member of the firm's new business development group for online, and he helped develop large-scale marketing and advertising projects for sale to advertising partners. During his tenure, the site became the number-one Web site for kids age 6-14 (Media Metrix).

Before joining Nickelodeon, Jed was the Creative Director for KinderActive, a CD-Rom developer. He has worked on numerous additional online ventures, including those of Nickelodeon, AOL, ABC News, Edgar Online, The New York Times, The American Museum of Natural History, Cuervo Gold Tequila, and ZD Net. Jed is a contributing author to Producing Web Hits, published by IDG Publications, 1997.

Jed was trained as a professional puppeteer and was a member of the internationally renowned Bread and Puppet Theater of Vermont. He has traveled extensively as a performer both nationally and internationally.

Nathan Potter, VP Technology

Nathan Potter joined LetsPlay in February 2000 as Vice President of Technology. In this role, he heads up the development of LetsPlay's GAME technology and oversees all technical operations. Nathan has been at the forefront of interactive technology for the last 5 years, most recently as head of technical production at Nickelodeon Online.

While at Nickelodeon Nathan oversaw the development of their gaming products, including single user and tournament trivia games for nickjr.com and nickatnite.com. He also launched Slimetime Live, an interactive real time game show on nick.com, converging the power of the web with the audience of cable television. During his tenure, he launched several streaming and rich media products, including Nicktime TV and ToonCards. Nickelodeon saw an explosion in growth during his time there, growing to serve over 3 million kids monthly.

Prior to Nickelodeon, Nathan was an independent consultant doing CD-ROM and Internet development. His clients included Voyager, Chase Manhattan Bank, Xerox, MCI, Home Office Computing and AT&T's interactive television project.