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SONY Infobeat

InfoBeat (www.infobeat.com) is the leading personalized email newspaper, with 3 million subscribers and 35 million emails delivered weekly. Subscribers sign up to receive free news and entertainment information on topics ranging from Entertainment, Finance, News, Sports, Weather, Fun, Reminders, Classified or Seasonal Snow Reports. InfoBeat is now a brand of Indimi (INternet DIrect Marketing Intelligence). Indimi ñ with offices in New York, Boston, Denver, Los Angeles and London, is dedicated to developing engaging, personalized consumer and business-to-business brands and services geared to emerging platforms of delivering and displaying content online, including email, the desktop and new technologies.

"The LetsPlay relationship not only delivers fun email games to our InfoBeat Fun subscribers but adds a new, engaging layer for them. In addition, the technology behind the games will yield important new email marketing and advertising tools for InfoBeat." Mark Wachen, senior vice president and general manager of InfoBeat

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